Back in 2009, Joshua Keating shared his musings about an “intriguing theoretical map of Europe designed by Dutch beer tycoon Freddy Heineken. A dedicated Europhile, Heineken believed that smaller nations within a larger European framework would be more manageable in the post-Cold War era. In 1992, he coauthored a pamhplet titled The United States of Europe (a Eurotopia?), which included the above proposal for a new Europe comprised of small territories of roughly equal, ethnically homogernous populations”.1 This 18-page tract was published by De Amsterdamse Stichting voor de Historische Wetenschap, a seemingly reputable publisher which is in fact a vanity project financed by the beer magnate himself: ‘Alfred Henry “Freddy” Heineken (4 November 1923 – 3 January 2002) was a Dutch businessman for Heineken International, the brewing company bought in 1864 by his grandfather Gerard Adriaan Heineken in Amsterdam. He served as Chairman of the Board of directors and CEO from 1971 until 1989. After his retirement as chairman and CEO, Heineken continued to sit on the board of directors until his death and served as chairman of the Supervisory board from 1989 till 1995. At the time of his death, Heineken was one of the richest people in the Netherlands, with a net worth of 9.5 billion guilders’.2 Or, a bored rich Dutchman looking for rhyme and reason, who, in the Nineties fell upon the idea of turning the whole of Europe into a giant continent-wide Balkan peninsula for the benefit of the corporatocracy . . . And now, let’s leave the field to the eminent map specialist Frank Jacobs: “Heineken collaborated with two historians to produce a booklet entitled The United States of Europe1, A Eurotopia? The idea was timely, for two reasons. Eastern Europe was experiencing a period of turmoil, following the collapse of [C]ommunism. The resulting wave of nationalism led to the re-emergence of several nation-states (i.e. the Baltics) and the break-up of several others (Czechoslovakia and Yugoslavia). And in 1992, the Maastricht Treaty would transform an initially mainly economic ‘European Community’ into a more political ‘European Union’. Heineken’s proposal would lead to the creation of dozens of new European states, which would have a comparably small population size (mostly between 5 and 10 million), some basis in history, and for the most part would be ethnically homogenous. The theory behind Heineken’s idea is that a larger number of smaller member-states would be easier to govern within a single European framework than a combination of larger states competing for dominance. Heineken might have been inspired by the work of Leopold Kohr”,3 . . . and continuing in another entry, Jacobs explains that Kohr (1909-94) was “an Austrian philosopher influenced by Anarchism and influential on the Green movement”,4 whose most influential work is a book entitled The Breakdown of Nations . . . in which he apparently expanded upon the notion that small is beautiful . . . Jacobs continues that for Kohr the “main question for society, therefore, [was] ‘not to grow, but to stop growing. The answer: not union but division.’ Not something you often hear advocated by politicians. Kohr wrote about half a dozen other books in all, also wrote one titled ‘Is Wales Viable? – a question that has still not been answered satisfactorily . . . As Kohr saw it, the problem with Europe’s geopolitical makeup was the fact that its states were not equal in size, allowing the ‘big ones’ to dominate the rest. Or at least try to, hence the endless series of wars in Europe. One way to solve this, would be to chop up the continent into rectangular chunks of territory, disregarding most existing cultural, religious, linguistic and natural boundaries”.5
Heineken took Kohr’s ideas and ran with them . . . Jacobs explains what Kohr’s plans were really all about: “Eire, Portugal, all 5 Scandinavian countries, the 3 Baltic countries . . . the Netherlands and Belgium . . . Austria, Hungary, Albania, Greece, Bulgaria and Switzerland” are all small enough to pesist, but “[t]he UK is [to be] disestablished in favour of its constituent nations: England, Scotland, Wales, (Northern) Ireland. Spain disintegrates into Asturia, Castillia, Andalusia, Catalonia and Aragón. France falls apart into Aquitaine, Brittany, Normandy, Isle de France, Alsace-Lorraine, Burgundy, Languedoc, the Midi and Corsica. Italy is replaced by successor states Savoy, Lombardy, Tuscany, the Papal States (!), Naples, Sicily and Sardinia. Yugoslavia breaks up into Croatia, Dalmatia, Bosnia, Serbia and Macedonia. Romania becomes Transylvania and Wallachia. Czechoslovakia is divided among Bohemia and Slovakia. Germany, the pivotal power in Central Europe . . . disintegrates into Bavaria, Saxony, Hanover, the Rhineland, Baden-Württemberg, Brandenburg, Prussia, Silesia and one more state the name of which I can’t quite make out – but which would have to be Mecklenburg” and “Poland becomes Posen, Galicia and Warsaw”.6
The Irish journalist Gearóid Ó Colmáin explains matter-of-factly that “Kohr’s ideas have become extremely influential in European Union policy circles. Trans-national financial elites want to make the European Union into the political representation of their power.A federal Europe of micro-states whose policies are determined by global elites would make it impossible for Europe’s citizens to unite against the trans-national financial ruling class; it is the reason why Heineken’s map is now becoming a grim reality – all over Europe”.7
1Joshua Keating, “Tuesday Map: Heineken’s “Eurotopia’” Foreign Policy (2009). http://foreignpolicy.com/2009/05/26/tuesday-map-heinekens-eurotopia/.
3Frank Jacobs, “My Kingdom for a Beer? Heineken’s Eurotopia” Big Think (2016). http://bigthink.com/strange-maps/386-my-kingdom-for-a-beer-heinekens-eurotopia.
4Frank Jacobs, “Want World Peace? Divide the World in Enough Small States” Big Think (2016). http://bigthink.com/strange-maps/18-the-world-a-la-leopold-kohr.
5Frank Jacobs, “Want World Peace? Divide the World in Enough Small States”.
6Frank Jacobs, “Want World Peace? Divide the World in Enough Small States”. .
7Gearóid Ó Colmáin, “Catalan ‘independence’: a tool of capital against labour” (03 Oct 2017). http://www.gearoidocolmain.org/catalan-independence-tool-capital-labour/.